OK, I've never lived in the same town as a Trader Joe's. All I know about them is that they sell a $2 bottle of wine called "Two-Buck Chuck", and that they're very "California".
Now comes word that a Trader Joe's is going to be opening near Union Square, in fact in the very same building that one of the NYU gyms is in. (Cross-promotions coming our way, no doubt. Some cheese between reps?) This is two blocks from a brand-spankin' new Whole Foods, too.
So, what's the story? Why is TJ so popular? What do you, my faithful readers (or more likely, lone faithful reader), have to say about this? Or do you like Whole Paycheck better?
Post me comments, yo!