Monday, April 03, 2006

ketchup

Blog A Full Belly links to this great article about how to pour ketchup quickly. Executive Summary: tilt the neck of the bottle only slightly downward, then whack the neck of the bottle against your hand. (Or, if appropriate, squeeze plastic bottle...)

And this reminds me of one of Malcolm Gladwell's great essays, about choice and variation in foodstuffs, entitled The Ketchup Conundrum. Executive Summary: Food companies in the 1970s finally figured out that people like different things. Different pasta sauce, different mustard, different everything. With one exception: ketchup. Scientific studies have proven that there's one ketchup formulation that everybody likes, and nobody likes any of the alternatives. Heinz.

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3 Comments:

At 4:57 PM, Anonymous Ben said...

I learned the same method more succinctly: Tilt and hit the 57s. That's what they're there for.

 
At 5:20 PM, Blogger Harlan said...

Yeah, but you have to hit the 57s from below, not from above. If you hit from above, you work against gravity; from below, you work with gravity... :)

 
At 6:04 PM, Anonymous Ben said...

Oh. I guess you're right. Still, when it was explained to me, I was sitting by the person and the bottle of ketchup was there.

Also, as the article points out, the open hand is the way to hit the bottle. The ketchup bottle, that is.

(And if I shold know about anything, it's hitting the bottle. [Rim shot])

 

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